How
to Write for Web Readers
Visitors skim the Internet.
They rarely read each word. Present your information
to each customer as you would in a business presentation – brief,
concise and targeted.
Primarily, web writers should consider
their reader and one’s ability to read on-screen.
This means short sections, bullets, strong lead sentences
and visuals. Consider the following basic guidelines:
- Provide Useful Information
- Be Specific
- Offer clear headers and sub-heads
- Offer a clear call
to action
- Immediately state the purpose of each page
- Know your
target audience and write to the reader
- Write conversationally
- Instill trust and expertise
Webflavor understands that your visitors are consumers,
not techies. So we write from the customer's point of view,
providing a professional web writing and concrete recommendations
for improving your website organization, message and delivery. For more information on our web writing services
or to get a project quote, contact Webflavor,
today. |
